Broadcaster provides additional advertising services through automation

THE CHALLENGE

The establishment of a fully automated service to both set up and amend online advertising campaigns in real time.

THE SOLUTION

Designed and deployed a team of Virtual Workers to validate third-party supplied advertising campaigns, keying of information into two legacy GUI applications, checking a third legacy application to see if the advert exists, then keying the campaign details into a web based information system.

THE RESULTS

Ability to be able to provide a cost effective service for a process that was labour intensive and time consuming.